Centralized online access to the private capital markets.

An Introduction to the Global Start-Up

Start-Ups have been around for a long time. Traditionally, they have been local enterprises run by small business entrepreneurs. Today, however, thanks to the Internet’s global reach, entrepreneurs have the ability to tap networks and establish Start-Up operations all across the world.

Recognizing the potential of international markets, global IT development teams and other types of human capital, Start-Ups are emerging in areas beyond the typical US breeding grounds of Silicon Valley, Boston, New York, Washington, D.C. and Dallas. An increase in technical innovation and start-up activity is now also being seen in cities such as Bangalore, Helsinki, London, Shanghai, Singapore, Sydney, Tel Aviv, Toronto and Zurich.

No matter what the geographic origin, decisions made by Start-Ups at their earliest stages are likely to be among the most critical – as these decisions will impact their future ability to raise funds, engage in mergers or other business transactions, as well as impact their tax position and that of their outside investors.

Early Stage Questions for Every Start-Up

It is at the beginning “formation stage” that Start-Ups need to begin working with legal, accounting (domestic and international tax specialists) who can ask the right questions and guide them through the labyrinth of tax rules and regulations.

What Legal Entity to Be?

Initially, the first question that Start-Ups need to ask themselves is what should I be? A Start-Up founder/CEO can select from two main options to house the entity – a corporation or a transparent entity (pass through entity).

In the United States, the income of a “C” corporation is taxed twice – once at the corporate level and then again when the net-after-tax-earnings are distributed as dividend income to the shareholder. At the maximum Federal tax rates for individuals and corporations, this two tier taxation results in a combined tax rate approximating 44 percent (not including state taxes), using current federal tax rates. This combined tax rate may increase substantially starting in 2011.

Alternatively, a Start-Up might begin as a transparent entity, such as a Partnership, a Limited Liability Company or a US Subchapter S Corporation. These entities generally do not pay income tax on their income or losses because the owners include their share of the Start-Up’s income in their own tax returns. At present, the maximum Federal tax rate for individuals is 35 percent (not including payroll tax), thus tax on the Start-Up’s distributed earnings can be significantly reduced by beginning operations as a fiscally transparent entity. Subject to limitation, business losses incurred by a transparent entity might be deductible by the Start-Up’s owners against other sources of income.

Where to Locate?

The second question that a Start-Up needs to ask is where should I base my operation? In the United States? Somewhere in Europe? In a low-tax rate jurisdiction?

When Start-Ups aspire to go global, they often overlook the impact that international tax structures and offshore operations will ultimately have on their operations and on their investors. Start-Ups need to understand the implications and take proactive measures that will help avoid double taxation and minimize their overall effective tax rates.

There are multiple ways of approaching international tax structures. If the Start-Up will initially operate in the United States, it might still be beneficial to form the Start-Up in a foreign jurisdiction at the very outset. In the case of a Start-Up that is developing intangible assets, for example, it can be very costly to transfer such assets to a related offshore entity at a future time when value has been created. Therefore, it might be beneficial to have the intangibles owned initially by an offshore entity, even though intangible development is being performed at an arm’s length price by a related US entity.

Good Planning Is Key

The decisions of what and where to establish a Start-Up, however, are just the beginning. As we will explore in future MP&S articles, there are a myriad of domestic and international issues, that if not understood and planned for appropriately, could impact the ultimate value of a Start-Up when a due diligence investigation is undertaken, the profitability of the business is determined and finally, when an M&A or IPO occurs.

Issues such as those below are critical and should be considered by every Start-Up CEO:

  • Tax jurisdiction: Who has the right to tax my future profits? Who will provide me with tax benefits for my current tax losses?
  • Foreign tax credit: How can I avoid double taxation and stay out of the “100% Club” where my taxes equal or exceed 100% of my profits?
  • Efficient tax management of intangibles: Who is the tax owner of the intangibles? Who will enjoy the economic benefits and bear the risks and burdens of loss? Which jurisdiction(s) will be entitled to tax?
  • The concept of “Arm’s Length Standard“: Why do I have to set a price and charge my affiliates? We are all family and friends!
  • Revenue characterization: My lawyer calls my user agreement “a license” but why does my international tax expert call it a “sale of goods? How can my customer agreements help me to pay less aggregate income tax and more efficiently utilize foreign tax credits?
  • Unexpected taxable presence: As an owner of an enterprise, how do I make sure that my employees working abroad do not create a taxable business presence for my company in multiple and unexpected jurisdictions?
  • Foreign withholding taxes: What are my duties to governments as a tax withholding agent?
  • US federal and state withholding obligation: When do I need to withhold tax and when am I considered to be a withholding agent?
  • Company and owner/investor issues: What are the accounting and tax considerations that should be addressed over the life cycle of the Start-Up? What are the issues that will most greatly impact my fellow owners/investors and me, as well as our key employees?


This article originally appeared in VC Experts, Guide to Private Equity and Venture Capital. It was written by Jeanne Goulet of Marks Paneth & Shron LLP.

About Jeanne P. Goulet, CPA, Senior Consultant, jgoulet@markspaneth.com

Jeanne P. Goulet, CPA, is a Senior Consultant at Marks Paneth & Shron LLP. A tax specialist, Ms. Goulet has more than 25 years of experience in both industry and public accounting. Ms. Goulet spent the majority of her professional career with International Business Machines Corporation (IBM), ultimately serving as the Head of Tax of IBM Credit Corporation and a Tax Director of IBM. In those roles, she managed the tax function, developed and implemented tax strategy globally and participated with industry groups both in the US and abroad to develop tax policy for the information technology industry. In addition, she provided tax support to a number of IBM’s business units including Software Group, Global Services and e-Business Solutions.

Full BIO

About Marks Paneth & Shron LLP

We’re Marks Paneth & Shron, an accounting firm committed to our clients’ success. Our priority is to help them make smart decisions at every turn.

As a growing firm – now one of the largest in the New York region – our focus is on giving clients access to the best and most experienced professionals in our industry, regardless of the discipline. Even as we grow, we stick to our culture of personal attention and customized services.

We aim to provide value to our clients throughout the life of the relationship and to maintaining an open dialogue. We expect and encourage ongoing communication about the changing business, tax and financial landscape.

Material in this work is for general educational purposes only, and should not be construed as legal advice or legal opinion on any specific facts or circumstances. For legal advice, please consult your personal lawyer or other appropriate professional. Reprinted with permission from Marks Paneth & Shron LLP.

About VC Experts

VC Experts provides powerful data on the financing of private companies, along with industry-leading content on fundraising. We conduct exhaustive analyses of all state and federal regulatory filings by private companies. Information gathered by VC Experts includes valuations, share prices, terms and conditions, board members, and behind the scenes details for improved deal context. We maintain an online library of 6,000 articles and more than 300 downloadable forms commonly used to construct private equity investment agreements. VC Experts has become an indispensable resource for entrepreneurs, investors, lawyers, and various services provides in the venture capital and private equity industries.


VC ExpertsVC Experts

VC Experts provides verified data, reports, and analytics to help private market investors

Discover how ACE can work with you.

partners & press are welcome